£260m
pipeline
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£39m
closed deals
In 2019, Veracdoe brought on Avani to replace their current agency to accelerate leads and drive pipeline for their sales team. To help accelerate growth after a recent acquisition, Veracode leaned heavily on Avani's data-driven approach and media experitse to ensure every dollar was driving positive ROI.
The challenge
After having moved on from previous marketing strategies and another agency, Veracode needed a way to drive more qualified leads and conversations for their sales team.
Where we've made an impact
Veracode and Avani developed an omni-channel, multi-partner marketing program that would place Veracode's content in the newsletters and online publications where IT professionals and DevOps practitioners frequent.
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40% increase in Marketing Qualified Leads (MQLs)
87% increase in Accepted Leads
28% decrease in disqualified leads
20% increase in Opportunities that were influenced
$13M+ in pipeline generated
