£260m
pipeline
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£39m
closed deals
In 2019, Veracdoe brought on Avani to replace their current agency to accelerate leads and drive pipeline for their sales team. To help accelerate growth after a recent acquisition, Veracode leaned heavily on Avani's data-driven approach and media experitse to ensure every dollar was driving positive ROI.
![Woman on Longboard](https://static.wixstatic.com/media/11062b_a4d954cb21354eeb904886fb9ef435d0~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_487,h_325,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/11062b_a4d954cb21354eeb904886fb9ef435d0~mv2_d_6000_4000_s_4_2.jpg)
![Image by Nick Morrison](https://static.wixstatic.com/media/nsplsh_e80a91c981de4fd490b7441c02df1e70~mv2.jpg/v1/fill/w_484,h_363,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/nsplsh_e80a91c981de4fd490b7441c02df1e70~mv2.jpg)
The challenge
After having moved on from previous marketing strategies and another agency, Veracode needed a way to drive more qualified leads and conversations for their sales team.
![colleagues-working-together-modern-office-using-devices-gadgets-during-negotiations.jpg](https://static.wixstatic.com/media/ee4f59_9f8a9e0838554cb9a02799436b12f0d0~mv2.jpg/v1/fill/w_800,h_500,al_c,q_85,enc_auto/colleagues-working-together-modern-office-using-devices-gadgets-during-negotiations.jpg)
Where we've made an impact
Veracode and Avani developed an omni-channel, multi-partner marketing program that would place Veracode's content in the newsletters and online publications where IT professionals and DevOps practitioners frequent.
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40% increase in Marketing Qualified Leads (MQLs)
87% increase in Accepted Leads
28% decrease in disqualified leads
20% increase in Opportunities that were influenced
$13M+ in pipeline generated
![Image by Félix Besombes](https://static.wixstatic.com/media/nsplsh_463745325f49515a75396b~mv2_d_6240_4160_s_4_2.jpg/v1/fill/w_684,h_456,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/nsplsh_463745325f49515a75396b~mv2_d_6240_4160_s_4_2.jpg)